Inputs before production

The most expensive edit is the one requested after the shoot.

Describe the campaign in a few fields — amanetiq returns the inputs: which mechanics and wordings have been used in this market, what will create risk, and what to replace it with without losing the commercial goal.

Knowledge base: Central Asia · Türkiye · UK — market practice, not generic rules

See a sample output → Enter with a code

No verdicts, no scores. The product makes no religious rulings and does not replace a Sharia board — it narrows the decision space; the choice stays with you.

Inputs for a brief fragment

UKIslamic car financelaunch promo

AppliedNaming the contract with a plain-English bridge — the structure does the proving

Consider · 2 replacementsA “0% interest” claim on an interest-free product

ForkCost story: fixed total price or a benchmark against market rates

Every item comes with grounds: rule · source · date

Why before production, not after

Checking finished material finds the problem after the money is spent. The later the question “can we say this?”, the more expensive the answer.

₀At the brief stage

An edit is a different line in a document. It costs zero. This is where Brief works.

₁After the shoot

A reshoot, a new edit, missed placement deadlines. The budget is spent a second time.

₂After launch

A public story: screenshots outlive the campaign, and the trust of a sensitive audience is not won back with an apology.

How it works

1Fill in the brief

A few fields: market, product, audience, mechanics. Skip what you don’t know: the engine doesn’t guess — it honestly marks “depends on…”.

2Get the inputs

One page: what has been applied in this market, what to consider — every constraint with replacements — plus forks and grounds with sources.

3Hand the brief to your agency

Mark “taking this” and the agency brief is ready: a branded PDF or Word file with mandatory conditions, risks, questions to settle before production and an acceptance checklist.

Three kinds of items in the output

The order matters: first what works, then what to consider, and only then the questions the engine won’t decide for you.

What applies

Factual statements about the practice of the market and segment. Not “permitted” but “applied” — with a precedent and a source.

What to consider

Every constraint arrives with replacements that lead to the same commercial goal. A constraint without a replacement is not issued at all.

Forks

Points where the norm depends on a decision the engine cannot make. The question is formulated — the decision stays with you.

What the output looks like

An anonymised fragment of real inputs: UK market, Islamic car finance, launch promo.

Inputs for a brief UK · Islamic car finance · launch promo

What applies

Naming the contract and translating it into plain English — “Murabaha: we buy the car, you pay a fixed total in instalments.” The structure does the proving: the claim becomes checkable, and the jargon barrier disappears.

Applied: UK Islamic finance brands that communicate structure instead of labels; “the price won’t change” lands with both practising and secular audiences.

What to consider

A “0% interest” claim on a product whose whole point is charging no interest reads as a rate claim — and in UK financial promotions a rate claim carries its own presentation requirements. This exact ground has already been tested by the regulator and the advertising authority.

Lead with the structure: name the contract and show how the cost is built — no rate language at all.
If the cost of finance is stated, present it the way a rate claim must be presented — with a representative example.

Fork

Is your cost benchmarked to market rates? For part of the audience that reads as “interest under another name”. The pricing story is your call: a fixed total in the contract, or a benchmark with the mechanics explained.

Agency brief built by amanetiq Brief: amanetiq header, campaign data and mandatory conditions — This is the agency brief: it builds itself from the inputs, and “taking this” keeps only the option you chose.

The “taking this” buttons are not decoration: what you mark goes straight into the agency brief (PDF or Word), reaches the contractor and becomes the acceptance checklist for the finished material. The full output on a training brief — opens without a code.

Why now

On the markets in the base, advertising of religiously sensitive products is subject to real scrutiny — by regulation in some places, by approval practice in others. External review is becoming a production stage, and it is cheaper to arrive there with clean inputs than with finished material and hope. The window when teams are still shaping their own rules of work is the best moment to build the check into the very start of the process.

Boundaries — stated upfront

No religious rulings. The product makes no judgements of permissibility — of the product or of the campaign.

Does not replace a Sharia board. It is a tool before the board, not instead of it: the debatable reaches the experts, the obvious is filtered out earlier.

“Applied”, not “permitted”. The base records market practice with sources — and does not pretend to be a rulebook.

Honest refusal. An empty brief field → a “depends on…” note. An empty slice of the base → it says so, without invention.

Who it’s for

Brands and in-house teams

Campaigns on sensitive markets: inputs before the production budget — instead of a redo after it. The agency brief comes as a ready document.

Agencies

A brief from an Islamic-segment client — without rejected iterations. Inputs with grounds strengthen your position in approval.

Islamic and hybrid finance teams

Fewer trips to the internal board: the obvious is filtered at the inputs stage, the experts work on the debatable.

Access

Brief runs in closed beta. The full output on a training brief is available without a code — see the demo.

Have an invite code

Enter it — and fill in your first brief. Empty fields are fine: the engine will honestly show what the inputs depend on.

Enter with a code →

No code — leave a request

Request received. We’ll write as soon as a beta slot opens.

Brief and Check — one loop

Brief Making something new

Inputs before production: what applies, what to consider, where the forks are. What you mark becomes the agency brief.

Check Checking something finished

A finished text or layout — a verdict with grounds in a minute. When the agency delivers the layout, Check already knows the market and organisation type from the brief and checks the layout against the agency brief condition by condition: met, broken or not visible in the creative. If something needs fixing, it suggests a rewritten version and re-checks it. More about amanetiq Check →